Keurig Green Mountain, Inc. Announces Price Increase Effective November 3, 2014

Keurig Green Mountain, Inc. (Keurig) (NASDAQ: GMCR), announced today a price increase of up to 9% on all portion packs sold by Keurig for use in its Keurig® brewing systems and on all its traditional bagged, fractional packs, and bulk coffee products. This price increase will be effective beginning November 3, 2014.

This price increase is in direct response to several factors affecting the cost environment in the coffee and consumer packaged goods industries, generally, including a sustained increase in the price of green coffee and cocoa, along with increases in packaging materials, energy, and transportation costs. Over the past year, green coffee prices, alone, have increased approximately fifty-five percent.

“We have been closely monitoring increasing costs, including the cost of green coffee,” said John Whoriskey, President of U.S. Sales and Marketing at Keurig. “Many of our competitors already have implemented price increases in light of the reality of sustained input cost increases. After careful review, we determined that it is necessary for us to adopt a small price increase in light of these higher costs. We understand that consumers have many beverage options, and we will continue to innovate and price competitively to win consumers’ business.”